![](https://cdn.img.foodaily.com/images/articles/2024/01/18/rmCnx5S7nfZZs1rZB5qBxmICzDkULMWB6j495jel.png)
文:圈主
来源:4A广告圈(ID:newggm)
大家好。
最近冲浪,突然刷到苏州的“警茶”火了。
本来以为是谁这么厉害,“警察”这种拥有特殊专指的谐音梗也能用?后来发现是苏州公安自己整出来的奶茶店。
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/snL9zjdWh2ZbTfIzqx2tRKDVw2wnYkgJP50ULT8i.png)
其实公安卖茶饮并不稀奇。早在前几年,杭州拱墅公安就卖咖啡了。
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/iC4i40LLaxC7A8qm82sh7sNpM3tMsrzZ2XMoE8eN.png)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/uPJjC6FBuvuCA42uzVPyshIvpnmPo6zetvYrL1Lh.png)
去年夏天,杭州公安也出了“警茶”的样板。
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/lOhctCOywoaiZNZN2KUoFRo8LsmCwYG4uIDFylOc.png)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/CJiHuTZRal5IsYVqrBI5rcL7MbEMvtfGQr4q0bZQ.png)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/4E2484Uu7Kw41s9ckHKEIW1T6gkcesT9bOsMXCEw.png)
在今年的“中国人民警察节”和霸王茶姬合作,推出节日限定版“警茶”。
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/ruWGVNrGLdU1cuoJqGRxlLqiRAvZF2rwCYc4hLqd.png)
杯身
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/vNs64VDLtzdGcC7z6NmULXTt4yrrwDzEaU0Z8ytH.png)
杯套
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/WJzzcPoPBVSJuBxNgrzCPCnoUud0WNMcOiSWocC5.png)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/P0ykIXOoWyJwy4U65Nui1ToxNUf27AOSAGtvxf1S.png)
活动现场图
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/zINQvK7bbczeHZsiWIWG1Oo4FPF0AjfrKSeIbkvX.png)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/bb3QeDZ55TgvqjxrwQ2IU9QGMS55s2KSIrZ64RXv.png)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/u9eyWBqg9dilRmnE6Ea2f8kh0lzroXaFsDev1RLm.png)
除了“警茶”之外还有其他的警察节公安限定周边。抱枕和书签
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/8Iu7LtA7CwjcMZRlFKcXlXxUh39Crr6ejl9IWtQC.png)
正义小熊
![图片](https://www.foodaily.com/articles/data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg width='1px' height='1px' viewBox='0 0 1 1' version='1.1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink'%3E%3Ctitle%3E%3C/title%3E%3Cg stroke='none' stroke-width='1' fill='none' fill-rule='evenodd' fill-opacity='0'%3E%3Cg transform='translate(-249.000000, -126.000000)' fill='%23FFFFFF'%3E%3Crect x='249' y='126' width='1' height='1'%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/5TiKAa1iG0kC2YnOUkGWKfHJ1DyhPwHeCH0VQ2dI.png)
娃娃机互动
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/zfDbqcNe5yAE4WWp1WeEgRiRpCkhoSkhUDGDf6ne.png)
但圈主万万没想到。随着时间的沉淀,公安开茶饮的标准竟然越来越成熟。除了有专属的门头标识外,还配了一整套的品牌视觉标识。
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/oxsl4FsFQDWeYITt0TW9qJatPYXgTFGl01slGY8M.png)
门头设计
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/s46bZj9UjNh0ESjoZpoOu5OXpD68KMBn9rTQwPxg.png)
杯身设计
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/xMrEiI81p0xh1IAPdlLWWHDB1BQZn5mFRPJBt1vV.png)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/nVmr7Lcmgsg23keUAq5TnfRphW8LvVdVbW8URVdg.png)
纸袋设计警察在手精神抖擞
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/hgk1Qz2Bht1uEXX6Viz3ANyzUuotiH1l8eSUdHvg.png)
帆布包设计
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/NlMj5v8Q4bBwYUoEs145dfpCcwx7iaEttGDeTG18.png)
![图片](https://www.foodaily.com/articles/data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg width='1px' height='1px' viewBox='0 0 1 1' version='1.1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink'%3E%3Ctitle%3E%3C/title%3E%3Cg stroke='none' stroke-width='1' fill='none' fill-rule='evenodd' fill-opacity='0'%3E%3Cg transform='translate(-249.000000, -126.000000)' fill='%23FFFFFF'%3E%3Crect x='249' y='126' width='1' height='1'%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E)
不过这是苏州公安局里内部的奶茶店,非盈利性质,不对外经营。
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/cxM5hJ6jW5Cnbd0o3gTaIKBnEMdP53L4mxmB4BnY.png)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/CCxKahGbsLb5wh3AgVmSfyyJ781RgNfv6WTAK4AE.png)
果然,在宣传这块,没有人比警察蜀黍的官方,更到位、更细致、更全面的了,简直是广告学必备的绝佳案例!除了做可爱的周边外,在宣传反诈的方面,警察蜀黍也是无所不及、无微不至、无懈可击。就比如这个,杨浦公安分局和恋与制作人合作制作的反诈宣传。
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/s3iVlTBsmga21a1mezxBFxakygodRczMDLWMyWkJ.png)
一方面通过纸片人来吸引注意力,另一方面辐射到恋与制作人的用户,精准铺到每一个公交车站,让每一位等车的友友都能看到,以尽大可能为用户打防电信诈骗预防针——周棋洛骗子会冒充熟人转账前一定要核实身份
![图片](https://www.foodaily.com/articles/data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg width='1px' height='1px' viewBox='0 0 1 1' version='1.1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink'%3E%3Ctitle%3E%3C/title%3E%3Cg stroke='none' stroke-width='1' fill='none' fill-rule='evenodd' fill-opacity='0'%3E%3Cg transform='translate(-249.000000, -126.000000)' fill='%23FFFFFF'%3E%3Crect x='249' y='126' width='1' height='1'%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/1Ha4IiGmeEbc8caOZRuwIp9TjTvkIJ3DrXxO6ONN.png)
白起不要相信陌生电话遇事不决求助警方
![图片](https://www.foodaily.com/articles/data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg width='1px' height='1px' viewBox='0 0 1 1' version='1.1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink'%3E%3Ctitle%3E%3C/title%3E%3Cg stroke='none' stroke-width='1' fill='none' fill-rule='evenodd' fill-opacity='0'%3E%3Cg transform='translate(-249.000000, -126.000000)' fill='%23FFFFFF'%3E%3Crect x='249' y='126' width='1' height='1'%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/5AXqdPw3NyawnyN5OXuJ78697b0WmNK5XzLeN8xp.png)
许墨刷单就是诈骗返利都是诱饵
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/2rk38PkOxKnRME0uovsihQmNIM6LGQhDncR9ItIh.png)
李泽言天上不会掉馅饼高额回报、诱导投资都是诈骗
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/urUW4UQLrCpXlgcTkviwkDnMw9YrZg3cHAkDpZey.png)
凌肖奇怪链接不要点中奖短信别理睬
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/WK2DTd2rTCAbpxVsUyvQlepZI3zGNdkmWcu6phZw.png)
还有,出价值300万的天价视力表
多金求友
等你上钩骗取你的信任之后就要骗你的钱
警惕杀猪盘恋爱需谨慎没见过面千万别转钱
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/cVys5HpHR9QuRl2ZroYy5lbiEWZHuAUNlJrNBhjm.png)
返利红包
你扫码支付钱都发出去红包却一个没领到
天上不会掉馅饼高额返利都是骗人的不要相信
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/JdtBJxQTGZGlR4AFBAVUCuvu9beLpSD3E22o7p2P.png)
送扇子、送口罩、送纸巾
诱惑力?有!
![图片](https://www.foodaily.com/articles/data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg width='1px' height='1px' viewBox='0 0 1 1' version='1.1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink'%3E%3Ctitle%3E%3C/title%3E%3Cg stroke='none' stroke-width='1' fill='none' fill-rule='evenodd' fill-opacity='0'%3E%3Cg transform='translate(-249.000000, -126.000000)' fill='%23FFFFFF'%3E%3Crect x='249' y='126' width='1' height='1'%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E)
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/tvbRqOVMEIPPxrnYPwCjCmNu3WK250QjJIsGa3GX.png)
送鸡蛋、搞奶茶、联动纸片人、出创意海报......许多宣传内容看似跳跃,但核心还是为了让反诈宣传能够辐射到不同年龄层的用户。同时打破传统的说教,用更让大家可以接受的趣味方式,进行反诈,打造出反差感的同时,也容易让反诈宣传深入人心。
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/8AAOTuYEcUQimOfXsWQT6bxxZqdYs3i3KqTfqesg.png)
![图片](https://www.foodaily.com/articles/data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg width='1px' height='1px' viewBox='0 0 1 1' version='1.1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink'%3E%3Ctitle%3E%3C/title%3E%3Cg stroke='none' stroke-width='1' fill='none' fill-rule='evenodd' fill-opacity='0'%3E%3Cg transform='translate(-249.000000, -126.000000)' fill='%23FFFFFF'%3E%3Crect x='249' y='126' width='1' height='1'%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E)
咱就是说,反诈宣传都做到这份上了,咱这再不下国家反诈中心APP就不礼貌了!!
![](https://cdn.img.foodaily.com/images/articles/2024/01/18/GQJpeQbZHNlCnVtYx9YZWTsKBfbkkwTLk2HcjFLV.png)